What is “Zero-Waste” Advertising? At I-Behavior, where Alan Quasha serves as Director, it is possible to reach the right consumer every time you sent out a marketing message, in other words Zero-Waste Advertising.

Since data and analytics are the business of I-Behavior, they are able to more accurately predict the future purchase behavior of consumers. I-Behavor’s predictive power is based on the exhaustive information collected at I-Behavior about their past purchase behavior.

The effectiveness of I-Behavior’s methodology has been proven over the course of the past 10 years with over 1,700 multi-channel and retail clients, which collectively represent 171 million consumers. Data solutions include the full variety of channels: Email, mobile and website recommendations.