Alan Quasha Online

Today’s world of marketing involves more precise targeting with the least possible “waste-advertising” in order to increase sales in the most technologically advanced ways. I-Behavior is a company that has been collecting data on consumer behavior, attributes and attitudes for over ten years and now has access to firmographic data on over 18 million businesses.

Types of businesses included in I-Behavior’s B2B database are companies as large and well-known as Fortune 100 companies, down to many millions of hard-to-find small, but still important, businesses.  I-Behavior, Alan Quasha director, can reach not only one million corporate gift buyers, but also 10,000 educators, building the exact model for your business.

The core business of I-Behavior is cooperative database solutions collected offline. Therefore the people at I-Behavior, including director Alan Quasha, are truly experts at modeling purchase behavior of consumers.

I-Behavior is also able to identify purchasing behavior and attributes of consumers which have proven to be excellent predictors of future purchases.  Marketing experts can use these audiences to reach current customers as well as finding new customers via their premier partners.

I-Behavior divides audiences into two major categories:

1.    Pre-qualified Audiences: The proprietary audience segments at I-Behavior represent groups of consumers that consistently purchase within certain categories, or across a combination of categories.

2.    Custom Audiences: Based on extensive, predictive modeling and analysis of the behavior of consumers, I-Behavior can find attributes and variables which exhibit a strong correlation with the purchase desire of an advertiser’s products, or the predictive response to an offer made. I-Behavior’s team of analysts can work with marketing experts to develop a perfect, custom-made audience for consumers which will provide the best potential for future sales.

What is “Zero-Waste” Advertising? At I-Behavior, where Alan Quasha serves as Director, it is possible to reach the right consumer every time you sent out a marketing message, in other words Zero-Waste Advertising.

Since data and analytics are the business of I-Behavior, they are able to more accurately predict the future purchase behavior of consumers. I-Behavor’s predictive power is based on the exhaustive information collected at I-Behavior about their past purchase behavior.

The effectiveness of I-Behavior’s methodology has been proven over the course of the past 10 years with over 1,700 multi-channel and retail clients, which collectively represent 171 million consumers. Data solutions include the full variety of channels: Email, mobile and website recommendations.