The core business of I-Behavior is cooperative database solutions collected offline. Therefore the people at I-Behavior, including director Alan Quasha, are truly experts at modeling purchase behavior of consumers.

I-Behavior is also able to identify purchasing behavior and attributes of consumers which have proven to be excellent predictors of future purchases.  Marketing experts can use these audiences to reach current customers as well as finding new customers via their premier partners.

I-Behavior divides audiences into two major categories:

1.    Pre-qualified Audiences: The proprietary audience segments at I-Behavior represent groups of consumers that consistently purchase within certain categories, or across a combination of categories.

2.    Custom Audiences: Based on extensive, predictive modeling and analysis of the behavior of consumers, I-Behavior can find attributes and variables which exhibit a strong correlation with the purchase desire of an advertiser’s products, or the predictive response to an offer made. I-Behavior’s team of analysts can work with marketing experts to develop a perfect, custom-made audience for consumers which will provide the best potential for future sales.