Alan Quasha Online

The core business of I-Behavior is cooperative database solutions collected offline. Therefore the people at I-Behavior, including director Alan Quasha, are truly experts at modeling purchase behavior of consumers.

I-Behavior is also able to identify purchasing behavior and attributes of consumers which have proven to be excellent predictors of future purchases.  Marketing experts can use these audiences to reach current customers as well as finding new customers via their premier partners.

I-Behavior divides audiences into two major categories:

1.    Pre-qualified Audiences: The proprietary audience segments at I-Behavior represent groups of consumers that consistently purchase within certain categories, or across a combination of categories.

2.    Custom Audiences: Based on extensive, predictive modeling and analysis of the behavior of consumers, I-Behavior can find attributes and variables which exhibit a strong correlation with the purchase desire of an advertiser’s products, or the predictive response to an offer made. I-Behavior’s team of analysts can work with marketing experts to develop a perfect, custom-made audience for consumers which will provide the best potential for future sales.

What is “Zero-Waste” Advertising? At I-Behavior, where Alan Quasha serves as Director, it is possible to reach the right consumer every time you sent out a marketing message, in other words Zero-Waste Advertising.

Since data and analytics are the business of I-Behavior, they are able to more accurately predict the future purchase behavior of consumers. I-Behavor’s predictive power is based on the exhaustive information collected at I-Behavior about their past purchase behavior.

The effectiveness of I-Behavior’s methodology has been proven over the course of the past 10 years with over 1,700 multi-channel and retail clients, which collectively represent 171 million consumers. Data solutions include the full variety of channels: Email, mobile and website recommendations.

In addition to his many responsibilities with Quadrant Management and Vanterra Capital, Alan Quasha also sits on many boards.  One place where he serves is at Compagnie Financière Richemont SA, a fascinating company based in Geneva, Switzerland.  Mr. Quasha serves as a Non-Executive Director on the Board of Directors.

The Board at Compagnie Financière Richemont SA is comprised of 15 internationally recognized leaders in the business world.  The company has four regional offices in Geneva, Tokyo, Hong Kong and New York, each of which has supportive services for their Maisons.

They directly employ 19,600 people at Richemont, with a vast range of luxury products that are produced in many areas of the world.

In an extensive interview for Leaders magazine, Alan Quasha was asked many questions about leadership.  While no one likes to make mistakes, this is certainly part of the process when one is a leader.  This is especially true in difficult economic times, as financial pressures, layoffs and other factors make the job of a leader even more stressful.

Alan Quasha discussed these pressures and explained how he has been able to maintain his focus in the face of difficulties.  He has turned to meditation for many years as a great tool for learning to focus and to deal with stress.  He has also learned over the years that everyone makes mistakes.  Instead of getting worked up over mistakes, whether his or a co-worker’s, he has simply learned that mistakes are a part of life.  More so, he has come to look at them as a good learning experience.

He does point out that we don’t want to do the same mistakes over and over again – and that it is important to actually learn from the mistakes that we make in order to grow.